We all well know that the Nitendo Wii Virtual console is kicking *ss in sales around the world, well, it now seems that 50% of the players are female… something that never happened before with any other console in the world.

“Sales of the Wii Fit exercise game, launched in May, are on track to surpass those of one of 2008’s bestselling titles, Grand Theft Auto IV, by the end of the year, according to projections by Wedbush Morgan Securities.”

This has made nintento market value at the same level of other top companies like Disney and the future is just looking superior and superior for the executives of Nintento.

Half the owners of our hand-held DS console are women. In terms of people who claim the Wii console as theirs, a third are women. That compares to about 20% for typical consoles. Among those who play the Wii, 50% are female.

The appeal? Well with the Wii remote, anyone can play. It’s made the system much more inviting and appropriate for gamers of all ages. Men love the competitive nature of games. In our research, women enjoy the social nature of games. That’s why Nintendogs did so well with women. There was no winning. You just had to take care of this cute dog.

More Wii virtual console info